SAR-R: Search and Rescuing ROI


Enquiro's Kyle Grant on the importance of improving return on investment (ROI) from search based activity. Included are 8 tips for improving ROI with Search based activity.

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PPC Best Practices


Kyle Grant has written a great four part piece on key PPC best practices over at ASK Enquiro.  In the first installment, Kyle talked about how to stop thinking PPC and start thinking consumer initiated marketing.

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Enquiro Raises $10K for Kids in 4 Hours

At Enquiro we have a number of core values that we feel strongly about. One of which is recognizing and responding to the needs of Others.... our team, our clients and our community. Last week, we held a surprise event, the first annual Enquiro Apprentice Day. Based on the popular NBC television series the Apprentice featuring Donald Trump.

Only our CEO, Gord Hotchkiss and Executive Vice President knew what the event was going to be. At 10:00 am the rest of the team was called to the Board Room for a debriefing. The Enquiro team was divided up into two teams. From there we had to select a team name a team leader and charity. Once we selected our charity, we were given 4 hours to raise money for our charity of choice to see who could raise the most money. The team that I was a part of "The Big Wheelers" chose the Kelowna Bikes for Kids Charity as part of the Kelowna Jumpstart program. Each team was given 10 pairs of of Kelowna Rockets hockey tickets (donated by the Kelowna Rockets) to use any way we saw fit.

Full article can be viewed over at SEO-Space.

Third Anniversary of the Discovery of Google's Golden Triangle


It's been three years since Enquiro Search Solutions Inc. coined the phrase "Google's Golden Triangle" from initial eye tracking research on how users interact with search engines.

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Enquiro Open House: Saturday, December 1, 2007


For those of you in the area, Enquiro will be conducting our first Open House here in Kelowna on Saturday, December 1, 2007. The Enquiro Open House is a chance to meet us and get a better idea of what we do with our usability research and our online marketing solutions.

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