URL Guidelines for SEO from Marketing Jive

Marketing Jive features a very extensive list of URL guidelines for help with SEO. Jody Nimetz of Marketing Jive discusses the importance of leveraging search engine friendly URLs as part of a sound SEO strategy.

Jody mentions that:

Having clean and search engine friendly URLs can be the difference as to why one site places better in the search results than another. Traditionally the search engines have shown a preference for static appearing URLs that have limited parameters and are short in nature. Shorter, cleaner URLs tend to resonate better with the user as well.URLs help users navigate the website when they reflect the overall site information architecture. Search engine friendly URLs are extremely important in the SEO success of your website. Effective URLS:

  1. Improve customer site experience with a consistent approach for domain name formats to improve site usability.
  2. Make it easier for the search engines to crawl, index and rank your site’s content.
Check out the article for 15 great URL guidelines and tips for effective URL optimization.

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