Guide to Google's Universal Search

• Posted by: manoj
• On: 05/30/2007 01:59:24
• In: Google

As most people know by now, Google has updated its algorithm and search results page so that the results are not limited to text. SE Round Table has created a great preliminary guide on how to capitalize on Universal Search.

The post at SE Round table talks about the following 7 areas of Universal Search:

1. Standard Content/Web Search
2. Blog Search
3. Image Search
4. Video Search
5. Local/Maps Search
6. News Search
7. Books, Patents, Products, Finance, Directory, Code and Catalogs

Here's a sample of what you can expect to find at SE Round Table:

The big one here is Youtube.com and Google Video. Upload videos to one or both. Largely we have seen a lot of videos from Youtube appear in the results. One of the best ways I have found to get videos included is to have the linked to from blog posts, other users and websites and make sure they have good titles. The combination of a little optimization and insane popularity on these sites goes a long way.