SEP Success Stories: Cal Mustang

Cal Mustang is California's number one source for Mustang parts and accessories. Their huge selection includes every possible item for the Mustang enthusiast, including books, clothing and gifts. While well known in Southern California, they hadn't been able to extend much beyond that market. Searchengineposition was able to change that.

"Our sales and marketing team have been thrilled with our search engine results. We're so busy filling orders that we don't have time to keep up to date with where we are on the engines. But we must be doing great, because we've never had better response."

Steve Bennett
Owner

Cal Mustang came to us immediately after a site redesign with very little visibility for their terms. We began positioning for terms such as "Mustang parts", "mustang accessories", "mustang gifts" and more. Today, they have over 100 top ten rankings for these terms on major search engines. 

What did this mean for Cal Mustang. First, an incredible boost in online orders and enquiries from around the world. "Our phone never stops ringing!" says owner Steve Bennett. Again, we have found that an effective search engine marketing program can open entirely new markets for a business.