Directory Submissions

There are really two major search resources on the Web. There are search engines, which use automated "spiders" to "crawl" the web and index pages. The results of these indexes are stored in the search engine's database and the engine uses it's own proprietary ranking algorithm to determine the order of page rankings when someone searches for a keyword or phrase.

Then there are the Directories, which are human edited collections of websites, divided into categories for the user. The most popular of these is Yahoo.

Once your keyword analysis is complete, the first  step in the search engine optimization process is manual submissions to these all important directories. Why is this our first step? Simply this. Yahoo alone can account for 40% of all your search engine traffic. This number can vary with the intended target of your site, but the fact remains that successful directory submissions are the foundation of your search engine optimization strategy.

This step becomes even more important when you take into account the fact that many of the most popular search sites have become a hybrid of a directory and a search engine. Being included in their directory usually dramatically increases the relevance of your site in any searches.

Click here for our list of important directories