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Custom Strategies: The
Effectiveness of Targeted, Personalized E-Mail
Each of
us receives reams of unsolicited bulk e-mail daily.
It's become one of the scourges of doing business on
the Internet. While we DO NOT endorse the use of spam
e-mail, we do believe that targeted e-mails to
prospects on opt-in lists can be an effective search
engine marketing plan that can generate significant
traffic to your site.
We can
co-ordinate the entire e-mail campaign, including the
purchase of the list, the writing of effective
advertising copy by professional copywriters, the mail
distribution, tracking of prospects, measuring
effectiveness of the campaign and methods of follow
up.
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