Search engine positioning, search engine optimization, search engine marketing. Whatever you call it, study after study has shown that it's the single most effective way to attract qualified first time visitors to your site.

Independent studies have shown that search engines are the first place that people turn on the Internet to find information on products and services. Visitors from search engines are more likely to stay longer on your site, remember what they've seen, and, ultimately, buy. Search engines listings outperform every other form of online marketing.

But, despite the overwhelming evidence available about the value of search engine marketing, the fact remains that less than 25% of all website owners have an effective search engine marketing campaign. Less than 10% of site owners use a professional search engine optimization firm.

The purpose of this site is to provide an "executive summary" of the search engine marketing and optimization industry. It's a place for site owners and webmasters to turn when they want to find out quickly about new developments. Here, you'll find quick access to the latest stories as well as our own articles about e-marketing in general and search engine marketing specifically. It's not meant to be a training center for those who want to become search engine positioners, although those people will undoubtedly find our site a valuable resource (for these people, we recommend Danny Sullivan's excellent www.searchenginewatch.com). It's meant as an educational tool for the business owner who recognizes the value of search engines as a marketing tool.


Capsules of the Major Search Engines and Directories
The Hype vs The Reality of Search Engine Marketing
The Importance of Positioning
The Dangers of Paying Per Click
Strategies
Positioning Frequently Asked Questions