Google makes deal for AdWords on 24,000 sites

• Mar. 28, 2003

Just a few short weeks after announcing their new targeted AdWords program in which they will serve up ads on websites which have content similar to the ad, Google has announced a partnership with two ad networks, Burst Media and Fastclick to supply these results on their network of 24,000 websites.

 

Although these are generally specialty sites with lower volume than many traditional portals (such as Yahoo! and MSN) it does represent a significant gain for Google’s struggling AdWords program.

 

This also puts the pressure on Overture who plans to release a similar service, but not until later this year.  Since Overture’s focus is these same secondary markets, it seems that Google is trying to make a name for itself before the new Overture offering.

 

As we mentioned in a previous article – it’s beginning to look like a two engine web.  With Overture and Google offering similar results and no one else seemingly in the running for these services, it will be a matter of who wins this battle.  Will it be Google who wins the battle because of its brawn (in its ability to provide relevant results), or Overture who seems to have an apparently endless bank account and can likely withstand a long drawn out battle?

 

Only time will tell.

 

Rob Sullivan

Searchengineposition.com

Search Engine Positioning

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