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Capsule Comments
Overture is
based on a pay-per-click (PPC) Model
where site owners bid for the Top
Position for the keywords they want to
rank for. They only pay when a
user searches for the Keyword and clicks
on the link. The average
cost-per-click (CPC) is $0.20. Partners using Overture listing on their own Engines
include Yahoo, Alta Vista, MSN, Hotbot, Lycos,
Ask Jeeves and Netscape.
Submission Notes
-
They
offer a
Search Term Suggestion
Tool which helps with the
selection of words to bid on.
-
They have a $50 initial deposit
that is non-refundable and will be applied to clickthroughs or to the minimum monthly spend.
-
Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.05 per
clickthrough.
-
They
offer $99 and $199 service
packages where they will do the
work involved to make sure your
bids are current and you're targeting
the most appropriate words.
-
For
Keywords that don't meet the $0.10
minimum bid, Overture will display
results from Inktomi (their paid
inclusion service is
recommended to help with site
exposure their).
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Here's a
list of Overture approved third
party bid management tools and
services:
BidRank,
Dynamic Keyword Bid Maximizer,
Epic Sky,
GoToast,
PPCBidTracker,
PPC Management,
Send Traffic,
Sure Hits
Recent Developments
In February and
March 2003 Overture made some big
acquisitions. They purchased Search
engines
Alta Vista and
FAST. They also introduced a
Click Index™. This index score
reflects how well each of your listings
is performing relative to your
competitors, while taking into account
your position. Your score is displayed
as a meter made up of up to five bars.
The number of bars corresponds to you
listing's click-through performance as
follows: Five bars - Well above average,
Four bars - Above average, Three bars -
Average, Two bars - Below average and
One bar - Well below average.
Overture notes that, a Click Index score
of one appears in red, indicating a
listing that is significantly
underperforming and likely to be
removed. So that your traffic remains
uninterrupted, Overture recommends
revising your title and description to
improve performance if your Click Index
score is two bars or below.
Links and Resources
Overture
Overture signs with Gator
April 28th, 2003 - Overture deal with
Alta Vista closes
Feb. 25th, 2003 - Overture Purchases
FAST/Alltheweb
Overture
Stories from Marketing Monitor
Overture in the News
(These are recent stories from various news sources where the words
"Overture" or "Goto" appears)
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