Capsule Comments

LookSmart has changed from a directory service to a pay-per-click service.  LookSmart powers MSN, About, AltaVista, CNN and more. Looksmart Editors editors assign (with your input) titles and descriptions for submissions.

Submission Notes

• There are no auctions or bidding wars so competitors cannot outbid you for placement.  You can't buy a top position -- you have to earn it by optimizing your listing appropriately.

• Looksmart offers $29 submission fee and $0.15 pay-per-click on relevant keywords

• LookSmart differs from Yahoo, in that they also (as part of their new program) allow you to submit 10 keyword phrases known as Relevancy Keywords

• There are Title and Description the editors assign (with your input) to your site.  Combined with your actual URL -- which hopefully contains some version of your best keywords -- the editorial Title and Description help enormously to determine your relevancy and, therefore, your ranking.