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Here is a complete listing of Gord Hotchkiss' NetProfit articles:
- April. 29, 2005 - I Love to Search but Words Get in the Way
- April. 13, 2005 - Getting from Point A to B with Search
- March. 30, 2005 - Can Search help the Customer be Heard?
- March. 15, 2005 - A Battle Plan for MSN Search
- March. 8, 2005 - Online not the place for the Road less Travelled
- February. 24, 2005 - Rashtchy's Golden Search turns Platinum
- February. 9, 2005 - The 70/30 Rule of Search
- January. 7, 2005 - Black vs White: SEM Soul Searching
- December. 20, 2004 - Of Serendipity and Search Engines
- November. 17, 2004 - All Roads Lead Online: Convergence and the Future of Advertising
- November. 2, 2004 - Search Innovation: Looking for the Average Joe
- August. 27, 2004 - The Future of Search: Beyond the Horizon
- July. 20, 2004 - The Strategy of Search
- June. 24, 2004 - Inside the Mind of the Searcher Part II: Search Behavior Explored
- May. 27, 2004 - Searching for Search at Ad:Tech
- April. 1, 2004 - Inside the Searcher's Mind: It's a Jungle in Here!
- March. 3, 2004 - Flying Blind? Search Marketing Metrics
- February. 5, 2004 - Looking Ahead: What Impact will Microsoft have on the Search Industry?
- January. 7, 2004 - Searching for Dominance: What Will Microsoft Search Look Like?
- December. 12, 2003 - Google''s Florida Update: One Month Later
- November. 27, 2003 - Florida Fever: The Google Update Uproar
- November. 6, 2003 - Defending Organic Search: The Other Side of the Comscore IAB Study
- November. 3, 2003 - Why Search Engine Optimization Should Be the Foundation of Your Marketing
- October. 16, 2003 - Search: An Innovator's Market?
- August. 21, 2003 - Contextual Text Ads: The Next Big Thing ?
- July. 30, 2003 - Search: 2006
- June. 5, 2003 - Primetime for Online? The Battle for the Ad Budget Part II
- May. 20, 2003 - Prime Time for Online? The Battle for the Ad Budget
- April. 10, 2003 - The Search Engine End Game
- February. 26, 2003 - Adware and Spyware: Beware!
- February. 7, 2003 - Paying Per Click, Getting the Most Out of Overture, Google and Others – Part II
- January. 21, 2003 - Paying Per Click, Getting the Most Out of Overture, Google and Others – Part I
- December. 24, 2002 - Yahoo swallows Inktomi: Now What?
- December. 16, 2002 - Budgeting for Online Success: Calculating Your Maximum Cost Per Visitor
- December. 2, 2002 - Submit and Move On - Guest Editorial
- October. 22, 2002 - Yahoo: Slip Sliding Away?
- September. 10, 2002 - ROI and Search Engine Marketing
- August. 5, 2002 - MarketingSherpa's New, Kinder, Gentler Guide
- April. 22, 2002 - A Buyer's Guide to SEO..A Step in the Right Direction
- March. 22, 2002 - The Price of Being Seen on the Search Engines
- February. 15, 2002 - Profit vs. Relevance: The Battle Brewing that may topple Fortress Overture
- January. 17, 2002 - Yahoo: Stepping Over the Line from Directory to Advertising
- December. 22, 2001 - Search Engine Predictions for 2002
- December. 4, 2001 - 12 Steps for Getting the Most of Your Search Engine Marketing Campaign
- November. 28, 2001 - Of Search Engines and Links: The One Two Punch for Building Web Traffic
- November. 14, 2001 - The Realities of E-Business: The Mouse that Roared (and Choked)
- November. 9, 2001 - Buying a Domain: A How-To Guide
- November. 7, 2001 - Paying for Inktomi: Sign of Desperation?
- October. 18, 2001 - A Domain by any other Name: Picking the Right URL
- September. 28, 2001 - Gator and TopText Push the Legal Limits of Online Marketing
- September. 15, 2001 - How September 11 Redefined the Web
- August. 28, 2001 - Paying to Play, Part Three: Top Ten Reasons You Need SEO
- August. 15, 2001 - Paying to Play, Part Two: Ranking the Directories
- July. 25, 2001 - Paying to Play Part 1: The more Bang for Your Buck Ratings of Search Engines
- July. 5, 2001 - Reaching Out Over the Web: NetMeeting and WebEx
- June. 20, 2001 - Domain Pirates and other Lunacy on the High Cyber-Seas
- June. 7, 2001 - Planning a Site Redesign? Please Read This First!
- May. 24, 2001 - Bringing Your Visitors Back, Again and Again and Again
- May. 9, 2001 - Websites Move Front and Center in Marketing Strategy
- April. 19, 2001 - Playing Survivor: Search Engine Style!
- March. 29, 2001 - Affiliate Programs: Finding Marketing Allies on the Web
- March. 21, 2001 - Tale of Two Engines: Direct Hit vs. Google
- March. 14, 2001 - Yahooped: Anatomy of a Search Portal in Jeopardy
- March. 7, 2001 - Humanizing the Web: One Site at a Time
- February. 28, 2001 - Log Hunting: Learning More About Your Visitors through the Referrer Field
- February. 21, 2001 - Inter-Activating Your Website for More Sales
- February. 14, 2001 - Home Sweet Home Page
- February. 7, 2001 - Exploring The Invisible Web
- January. 30, 2001 - Disney's Go: Going, Going, Gone!
- January. 26, 2001 - Positioning: The Good, The Bad and the Do-It-Yourselfers!
- January. 18, 2001 - The Psychology of Searching
- January. 10, 2001 - Paid Submissions: The Price of Being Found
- January. 3, 2001 - Can Goto.com Provide a Total Positioning Solution?
- December. 27, 2000 - Why Content is King on the Internet
- December. 20, 2000 - Price is the King of the E-Commerce World
- December. 13, 2000 - Why E-Tailing will Boom...Eventually
- December. 6, 2000 - Why CRM is the Perfect Match with Your Website
- November. 21, 2000 - E:Business Part Two: Putting the Welcome Mat in Front of Your Website
- October. 30, 2000 - Search Engine Cloaking Uncovered
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