-
Where
will the work reside--on your server or on mine?
-
What
types of results reporting will you provide, and
how frequently?
-
How
long should it take from the day you launch the
campaign for me to see solid results?
-
What
are the most important search engines and
directories you target?
-
Do
you do international submissions?
-
What,
if any visitor conversion services do you offer so
I can maximize my traffic?
-
When
it comes to your results, which tactics really
make the difference?
-
What
exactly is a Keyword Specific Content Page?
-
Where
will the Keyword Specific Content Pages be on my site?
-
Is
it part of a search engine's results? How and
where will visitors see it?
-
What
are the best results you've gotten for a client to
date? Where can I go online to verify this?
-
Can
I use Overture and get just as much coverage on the
other Engines?
-
What
Paid options are out there for me?
Which one’s would you recommend?
-
How
do I get on the first page in Yahoo?
-
Why have my
rankings decreased this month?
-
What does the
Visibility percentage mean?
How do you come up with this number?
-
Your reports
show a high Visibility number, but I’m not
getting more requests from my site?
My site Hits are not increasing?
-
What are log
files? How
do we get them, and why do you want to see these
files?
-
Why would it
help you to have access to our site?
-
Should
I use Inktomi?
-
Why are
certain keywords not ranking as well as others?
-
Why do Frames
cause problems with my Search Engine Placement?
-
I
use dynamic pages (i.e .asp, .cfm, .jsp, .php,
etc….) and they have ? in the URL address, how
does this affect my search engine positioning?
-
Are all the
engines shifting towards Paid Placement?
Why would I still need optimization
efforts?
-
Why am I
getting Visitors to my site, but they’re not
buying our products / or not filling out our
Forms/Questionnaires?
-
We make
changes to our site everyday, what can we do so
the work you do doesn’t get overwritten?
-
I
purchased other domain names, can I use these
multiple domains to help with what you are doing?
-
Can
I put a redirect on your Keyword Specific Content Pages so the
public don’t have to see them?
1.
Where will the work reside -- on your server or mine?
Always on your
server, unless circumstances dictate that we have to
host them on another server. In either case, any work
done by us remains your property (as long as it's paid
for). We don't believe the way to keep customers is by
holding them hostage. For more information, see the Dangers
of Paying per Click.
2.
What types of results reporting will you provide, and
how frequently?
We provide a
monthly report showing all your current rankings on
major search engines. We also provide traffic
analysis reports, if we have access to your logs.
In addition, we can run ranking trend reports, custom
visitor analysis and competitive analysis reports on
request.
3.
How long should it take from the day you launch the
campaign for me to see solid results?
From the actual
time submissions were completed, it can take as much
as 6 weeks to get your site indexed in the Search
Engines (depending on their schedule) and it can take
between 3 to 6 months for actual rankings to appear in
the search engines, depending on how competitive these
phrases are.
4.
Which are the most important search engines and
directories you target?
We rank the
importance of the engines and directories by the
amount of traffic they can produce. We determine this
by monitoring our own clients and using industry stats
from Jupiter Media Metrix, StatsMarket, SuperStats and
NetRating. Here are the list of search engines we determine to
be most important, along with the percentage of web
traffic they're responsible for (Nielson, January
2003)
| |
| Google |
29.5% |
| Yahoo |
28.5% |
| MSN |
27.6% |
| AOL |
18.4% |
| Overture |
4.8% |
| AltaVista |
4.0% |
| Fast/Lycos |
2.4% |
| LookSmart |
1.7% |
| Inktomi |
NA |
| Open
Directory |
NA |
| HotBot |
NA |
5.
Do you have international submissions?
We handle
submissions and optimization for all english based
search sites throughout the world. In addition, we
have coordinated French, Spanish Italian and German
submissions. We hope to introduce more services as
demand for these services increase.
6.
What, if any, visitor conversion services do you offer
so I can maximize my traffic?
In addition to
being search engine optimization experts, we also have
extensive experience in site design, both traditional
and online marketing and advertising copywriting. We
have all the components required to convert browsers
into buyers. Often, we have dramatically increased the
number of visitors to a site, only to find the
visitors weren't "sticking". We then worked
with the site owner to rebuild the site so they
maximized each and every visitor. For a specific case
study, read the story of Pearlman's
Jewelers.
7.
What are the important tactics in your approach?
We believe
strongly in combining manual submissions and a well
through out paid inclusion strategy. We put your
online marketing money in the places where it will do
the most good. For more on our strategies, click
here.
8.
What exactly is a Keyword Specific Content Page?
Keyword Specific Content
pages are pages specifically created with the
same look as your site and optimized for a particular
keyword phrase. These pages then provide several links
to your site, as well as links to these pages coming
from strategic areas in your site. The page is created with
optimum keyword weighting for the chosen keywords with
simplified coding to accommodate the search engine's
software that has to crawl the pages after a
submission is done.
9.
Where will the Keyword Specific Content Pages be on my site?
These pages are uploaded to your site and reside in
your root directory. For example, http://www.yourdominname.com/KSContentpage1.html.
These pages will be named after the keyword that
particular page is optimized for.
10.
Is it going to be a part of a search engine's
result? How and where will viewers see it?
Yes, all these pages are submitted to the major search
engines. These pages may show up on the search engines
when a search is done for one of your keywords. Once
on these pages the consumer can read the content and
click on a hyperlink to get to your actual site.
11.
What are the best results you've gotten for a client
to date?
We have many
exceptional rankings. Click
here for a partial list.
12. Can I use
Overture and get
just as much coverage on the other Engines?
While a Top 3 bid for your chosen keywords would place your listing in the Featured Sites section of Alta Vista,
MSN, Looksmart, Lycos and Yahoo, all these engines also have corresponding Directories or database of sites
that are spidered by their crawlers. This means it’s important to submit to other areas of these engines to ensure maximum exposure. Search Engine Optimization is required to complement their various Page Ranking algorithms.
13. What Paid options are out there for me? Which one’s would you recommend?
The most important Directory to pay for placement in is Yahoo. If your company does business on the internet, Yahoo is a must. Looksmart offers Paid Inclusion into their directory and at
Overture you can bid on your Keywords to ensure Top listings. About.com has its Sprinks Paid Directory, Excite uses FindWhat’s Pay-per-click model and Google offers Banner ads as part of it’s AdWords Campaign.
14. How do I get on the first page in Yahoo?
To be listed on the main results of Yahoo, there are
three options available. First is Submit Your Site
for Free, next is Site Match™ and Site Match
Xchange and lastly is Pay-For-Performance™
which is Overture Pay Per Click listings.
To be listed in
Yahoo Directory you need an Express Submission to the
most appropriate Category. Yahoo also factors Click
Popularity into determining whether or not a page is
deemed “Most Popular”.
15. Why have my rankings decreased this month?
If your website listings have slipped in ranking it could be due to a number of factors. If your site was offline at all during the month, Search Engine Spiders may have been trying to visit your page at that time. The Engines may be tweaking their ranking algorithms to help improve the relevancy of their listings. When this is done it could cause listings to drop and some listings to increase. The
addition of new sites to an Engine could mean that they get placed above your current
listings since some engines give temporary preference to newly submitted sites. When Search Engines place more weight on aspects such as Link Popularity that will cause a shift in the Top Listings.
16. What does the Visibility percentage mean? How do you come up with this number?
The Visibility percentage number is a value created by Search Engine Position Inc.
It’s a way to determine how visible your site is on the Search Engines. Based on the Statistics of 4-5 different Stat Houses such as Nielson and
MediMetrix, we can determine average “Popularity” numbers
to place on the different engines. These numbers are based on how much traffic is generated at these engines, thus a greater Popularity. Depending on the number of Top 30 listings per Engine, the numbers are averaged out for an overall Visibility.
17. Your reports show a high Visibility number, but I’m not getting more requests from my site? My site Hits are not increasing?
If the amount of email or phone requests from your site are not increasing it could be other factors apart from your placement on the Search Engines. It could be a Site Design issue and maybe the User has to click through to several pages on your site before they are given the option to phone or email. It may also mean that the Keywords we are using may not be searched for as often as before and it’s time for a Keyword Re-evaluation.
18. What are log files? How do we get them, and why do you want to see these files?
Log files are the raw documents recorded by your Hosting company that
track the incoming and outgoing hits from your site. If your
Hosting company offers this information, you could determine the keywords and search engines that are bringing you the most traffic. This information is important for us to help with your overall Search Engine Positioning strategies.
19. Why would it help you to have access to our site?
Having access to the site would be very important, but we understand that for security reasons this may not be possible. As we make routine changes to our
Keyword Specific Content Pages and the site optimization it’s important to have revisions uploaded as soon as possible because if we miss a particular update from an Engine, we may have to wait a few weeks before they update the pages that were submitted.
20. Should I use Inktomi?
Inktomi is an important search portal to incorporate
into your Positioning strategies.
Click here for more information about Inktomi and it’s partners.
21. Why are certain keywords not ranking as well as others?
There are a few reasons why one keyword may be ranking higher then another. First, not all keyword are equally competitive. Some words are more generic or broad in focus and that means there are likely a lot more websites out their Positioning for that phrase. The more specific, targeted keyword phrases will get rankings before the highly competitive keywords.
22. Why do Frames cause problems with my Search Engine Placement?
Search Engine Spiders can’t follow the hyperlinks pointing to
the content in Framesets. There are Positioning techniques that we can use that will allow your site content to be found by the search engines, but generally a non-frames website with hyperlinks pointing to all the various
sub-pages of the site is more Search Engine Friendly.
23. I use dynamic pages (i.e .asp, .cfm, .jsp, .php, etc….) and they have ? in the URL address, how does this affect my search engine positioning?
While the algorithms of the various Search Engines are more accepting to the submissions of these dynamic pages, there are only a few engines that can properly spider those pages at this time. This means if you use a lot of dynamic pages pulled from a database on your site, you should supplement them with static HTML content pages that can be submitted to the Search Engines.
24. Are all the engines shifting towards Paid Placement? Why would I still need optimization efforts?
Paid Placement is a part of Search Engine Positioning and optimization strategies. It is something that has to be incorporated along with Site Optimization. Paid Placement will help with particular engines, put the Engines that provide the most relevant results, such as
Google, require optimization efforts to ensure good rankings.
25. Why am I getting Visitors to my site, but they’re not buying our products / or not filling out our Forms/Questionnaires?
If the statistics show that people are visiting your site, but not filling out the Forms on your site it could be due to the way the form is presented. If you want someone to fill out a questionnaire and supply you with their email address, then it has to be compelling. Visitors to your site will be more likely to
fill out your forms if you offer them some incentive.
26. We make changes to our site everyday, what can we do so the work you do doesn’t get overwritten?
If we have access to your site, we’ll notify you when we upload changes to your server. This way you can then download the versions of your pages with our revisions and save them to your computer. Now when you want to make changes to these pages you have the necessary optimization in place and all you are doing is changing text content or graphics.
27. I purchased other domain names, can I use these multiple domains to help with what you are doing?
Having multiple domains names is a good idea if you plan to develop them into their own separate
webpages. This is ideal for targeting a specific keyword or product that you offer. This would require you to get separate hosting packages for each keyword.
28. Can I put a redirect on your Keyword Specific Content
Pages so the public doesn't have to see them?
Most search engine directories will reject your submission if the site uses re-directs. A lot of the search engine spiders will either ignore the redirect (thus not finding the site with the actual content) or not allow the submission of other websites that originate from a domain name that utilizes redirects. However, many engines state this fact but don’t abide by it, so you will come across sites with re-directs on some of the search engines, but we’d recommend against it.
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