Monitoring Your Link Popularity

Minding Your Links every Month

An extensive network of links back to your site is one of the most important marketing assets for any site owner. There are two very important reasons for this:

1. Following links from other sites is the number two way people find new
   sites, ranking almost as high as search engines.

2. The number of other sites linking to yours is a major factor in determining how your page ranks on most of the major search engines.

A recent study has shown that the structure of the world wide web is actually like a bow tie. In the center of the web is a "knot" of heavily interlinked sites. Authors of the study called this the "Super Connected Component". The fact is, the more links you have coming and going from your site to this core, the easier its going to be to find you on the web.

For this reason, all of SEP's Traffic Programs include an ongoing link inventory report, letting you know just who links to your site. In addition, as part of our search engine marketing strategy, we'll do a monthly link check on your site, making sure that there are not broken links that could frustrate visitors