SEP Success Stories: 
Pushor Mitchell

The BC Law firm of Pushor Mitchell believed 5 years ago that the web had a significant role to play both in it's marketing and also in servicing it's existing customer base. We did the initial design for the website and the firm become one of our very first search engine marketing clients.

While the firm is regionally based, it has found that because of the breadth of the practice areas it works in, it was getting enquiries from clients in other regions throughout BC. In consultation with Searchengineposition, it was determined that search engine marketing would offer a cost effective vehicle to encourage this new business.

"If anyone doubts the value of a website and search engines as a marketing vehicle, let me site one example. A client (in another market) found us through a search and came to our website. They were unhappy with the legal service they were receiving in their own town. Based upon what they read on our site and a subsequent phone call, they decided to retain us to represent them in a personal injury case. Yesterday, we settled the case. Our fees were $54,000. This one case has repaid our total investment in our website over the past 5 years many times over. And that's just one example off the top of my head. "

Paul Mitchell
Senior Partner

The law firm of Pushor Mitchell dominates the search engines for keyword phrases related to their geographic area. They have over 100 top ten rankings for keywords including "Okanagan Law Firms", "Okanagan Lawyers", "Kelowna Lawyers" and "Kelowna Law Firms".  

In the past year, we have expanded their positioning program to include more general terms relating to their areas of practice and the province of BC. They have added top rankings for keywords which include "BC Lawyers", "Canadian Labour Lawyers" and "Real Estate Law"