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	What We Do: Step by Step  Step 3 - Website Optimization
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Website Optimization for Search Engines

There are many many competent website designers in the world. The best of these excel at creating websites that work well for the user. But there are very few that understand how to build a site that's "search engine friendly". Once we've determined the right keywords for you and have completed your directory submissions, we go to your site and optimize it for the search engine spiders.

Optimization means making several small changes in the actual coding of your site that are generally invisible to the human visitor but will yield solid, keyword rich text to the search engine spider that visits your site. 

Is this spamming? Absolutely not! We very carefully monitor what the search engines consider spamming and stay well clear of any practices that would be deemed questionable. In the vast majority of cases, we simply do the things that the search engines themselves recommend to increase visibility. The fact is, search engines have become much more adept at recognizing spamming and trying to submit pages which contain spam is generally a losing game now.

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