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	What We Do: Step by Step  Step 6 - Building Link Popularity
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The LinkBuilder Program

An extensive network of links back to your site is one of the most important marketing assets for any site owner. There are two very important
reasons for this:

1. Following links from other sites is the number two way people find new
   sites, ranking almost as high as search engines.

2. The number of other sites linking to yours is a major factor in determining how your page ranks on most of the major search engines.

A recent study has shown that the structure of the world wide web is actually like a bow tie. In the center of the web is a "knot" of heavily interlinked sites. Authors of the study called this the "Super Connected Component". The fact is, the more links you have coming and going from your site to this core, the easier its going to be to find you on the web.

For this reason, Searchengineposition has created the best link builder program in the business. We build links in a number of ways. We search out industry and regional directories where you could have your site included. We exchange links between other clients building an extensive network of links to benefit everyone. And we constantly monitor to see who's linking to your site, so we can get maximum benefit from new links pointing to you. Together, these steps can build hundreds of quality links coming back to your site.

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