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Why Search Engines?

What Results Can I Expect?

	What Results Can I Expect?
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Evaluating Your Search Engine Optimization Campaign

A good search engine marketing campaign will do two things for you. First of all, it will bring more traffic. Second of all, it will bring the right kind of traffic. The number of visitors that will come depend on a number of factors, including which keywords are used to optimize.

We're often asked, "How many visitors can you bring per month?". It's a valid question. After all, bringing more visitors is the main purpose of the program. But it's also a question that's very hard to determine. Some of our clients are positioned for very specific keywords. The numbers of visitors that come from search engines monthly may be relatively small, a few hundred perhaps, but very qualified. On the other hand, we have clients who are well positioned for very broad, popular keywords who attract thousands of visitors from the search engines every month, but the conversion rate may be a fraction of that seen by a more specialized positioning program.

Regardless, there are three factors that will remain true with any successful search engine marketing program:

• You will see an increase in traffic, generally about 50% higher over the first 6 months or so.

• Search engine marketing is by far the most cost effective form of online marketing. Total costs for our positioning programs averages about 5 cents a visitor

• The visitors from search engines are of a much higher quality than that generated by any other form of online marketing.

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