|
Are
the Search Engines and website promotion
important? Undoubtedly, positively, absolutely....YES!
Here's how important they are. In the recent Georgia
Tech Internet User Survey, respondents
were asked how they find pages on the Internet. A full
82% said they used the major search engines. The only
response that was higher was following links from
other sites (at 88%) and this is the first time in 10
surveys that anything ranked higher than search
engines. By the way, these numbers don't include
people that use directories such as Yahoo to find
sites. These accounted for another 63% in the survey.
So, the major search engines can not be ignored
Want to
know more about the Georgia Tech Internet User Survey?
Click
here.
What are the
Major Search Engines?
If search engines are important, than the more
search engines I'm on, the better, right? Well, not
really. Over 90% of this flood of people looking for
websites come through a handful of search engines. The
important ones are (in order of traffic) Yahoo (yes,
it's technically a directory, but with a built in
search engine), MSN, Lycos, Netscape, Go, Excite,
AltaVista, Snap, LookSmart, AskJeeves, and GoTo. There
are literally hundreds of other search engines, but
these are the ones that require special effort to
attain those top rankings for your keyword phrases.
How Much
Traffic Can I Get Through Search Engines?
Of course, it depends on your site and what
keywords people will use to find you. But we've seen a
top ten placement for a keyword literally double a
website's traffic overnight. The key is to pick your
keywords wisely and then achieve at least top 30 (and
preferably top 10) rankings on these all important
search engines for these keywords.
How Do You
Position My Site on these Search Engines?
Search Engine Positioning refers to a program
where we actively optimize
your site in order to improve it's
rankings on search engines for certain keywords. Each
search engine has different ways to determine which
sites will rank well for these keywords. We use pages
inside your site, as well as help you with keyword
rich content development for your pages, and make
sure these pages have these keywords in key places so
they'll rank well on search engines.
In addition to this, we
also put your site in our link exchange program so we
can build links back to your site from sites all over
the world. This is quite important, because many
search engines, including Infoseek, AltaVista and
Hotbot, consider sites that have several links to them
more likely to be relevant than less popular sites.
Therefore, the more popular the site, the higher it
will rank in these search engines.
We also submit your
site to directories such as Yahoo and the Open
Directory Project. Again, having your site in these
directories can drive an amazing volume of traffic to
your site and increase your rankings on search
engines.
|
