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Every
Day, about 400 million individual searches are
launched on major search engines worldwide. Next to
e-mail, search engines are the single most used
feature of the Internet. People use search engines
when they're looking for something specific, perhaps
your product or service. They're motivated to act, by
requesting more information or placing an order.
Industry research perform by
the NPD group for Overture shows that search engine outperform banner and tile
ads in every category you can name:
Awareness - Aided
and Unaided
|
Search
Pos. 1 |
Search
Pos. 2 |
Search
Pos. 3 |
Banners |
Tile
Ads |
| Aided
Awareness |
65% |
61% |
58% |
24% |
22% |
| Unaided Awareness |
35% |
32% |
30% |
7% |
6% |
Likelihood to
Read/Likelihood to Click
|
Search
Listings |
Banners |
Tile
Ads |
| Likelihood
to Read |
48% |
6% |
3% |
| Likelihood to Click |
40% |
2% |
2% |
Overall Opinion of
Site
|
Search
Pos. 1 |
Search
Pos. 2 |
Search
Pos. 3 |
Banners |
Tile
Ads |
| Positive
Opinion of Site |
35% |
32% |
33% |
14% |
8% |
Where Do Online
Purchases Originate?
|
Search
Listings |
Banner
Ads |
Tile
Ads |
Other
Sources |
| Aided
Awareness |
55% |
9% |
7% |
30% |
Simply stated, search
engine marketing out performs every other form of
online marketing!
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